Steps to setting up YouTube to Promote Your Food Truck
Youtube, now owned by Google, has rapidly evolved from a video upload site into a full-fledged social network. As we discuss extensively on our site, your food truck can be promoted via these social channels.
In today’s video, we’ll discuss ways to use YouTube to market your food truck, engage with customers, and present a more engaging digital presence than plain old writing and images.
WHAT ARE THE BENEFITS OF YOUTUBE FOR FOOD TRUCKS?
Every business, especially those in the restaurant industry, can reach a large audience on YouTube.
Videos are viewed every day by over four billion people. Videos are watched for more than three billion hours every month. Second, only to Google, YouTube’s owner is the second most popular search engine on the Internet.
Almost any business, especially one in the hospitality industry, can benefit from YouTube’s huge audience.
WHAT IS THE BEST WAY TO ADD MY VIDEOS TO YOUTUBE?
Setting up a YouTube channel is the best way to upload videos to YouTube. You are basically creating your own food truck channel online. The following steps will take you step by step through the process of creating a YouTube channel for your food truck.
To access YouTube, you must first be a registered member. In order to sign in to YouTube if you already have a Google account, click the link “Sign In” the top right corner of www.youtube.com.
You can create a Google account at any time by clicking “Sign In” at the top right corner, then “Create an Account” at the top right corner.
Create an account by entering all your details. Then, click “Next Step.” Google will verify your account once you have checked the Terms of Service box.
Click the “Sign In” link on the top of the YouTube home page if you are not already signed in.
Add a video to your account by clicking the “Upload” button.
By clicking on your username, you’ll be taken to your YouTube Channel. You do not need to register to create your own channel. You will be able to promote your website address once you have accessed your food truck channel.
WHAT IS THE BEST WAY TO PROMOTE MY YOUTUBE VIDEOS?
Embed your videos within your website for the best chance of getting them seen by your audience. Copy/paste is all that it takes, and it takes no longer than two minutes.
You can embed your video by viewing it, clicking “Share”, then “Embed”. In your web page, paste the code provided by YouTube. By doing this, you will be able to show your video on your website to potential customers.
HOW TO PROMOTE YOUR FOOD TRUCK VIDEOS ON SOCIAL MEDIA
By itself, YouTube is an excellent social media channel, giving your viewers a chance to leave comments on your videos, potentially allowing you to interact with your prospects.
YouTube is also well integrated with Facebook, Twitter, and Google Plus, as well as all other popular social media platforms. Viewers can share all of the videos with their friends in all three social networks, so they can watch them on Facebook, Google Plus, or simply by clicking a link on Twitter.
HERE ARE SOME IDEAS FOR VIDEOS
Promoting your food truck with video should enhance the appearance and feel of your business. Videos showing your kitchen preparing a meal, or your chef preparing a favorite dish, will resonate with customers and make your business stand out in the crowd.
A video of your busy front-of-house and hardworking staff is not only more interesting than images and words, it is also more professional.
Your food truck can also be promoted in a positive light by recording customer testimonials.
What kind of videos do you use to promote your food truck? Do you market them on YouTube? We’d love to hear from you.