Mobile Boutiques: A Stylish Approach to the Fashion Business
In the last few years, food trucks have blown up across the world as a fresh and innovative way to serve food. Mobile food business owners came up with diverse business concepts, from Sushi bar trucks to Mobile Wood Fired Pizza. It is a fact that starting a food business is much more inexpensive in a mobile concession truck than starting a restaurant. It costs around $65,000 to $100,000 to open a food truck compared to $500,000 and more for an actual restaurant space.
Now the question we are asking today is “Are fashion trucks on that same path”? We think the answer is Yes! Some people ask what a fashion truck is. Fashion trucks are mobile boutiques that have the option to travel from one location to another, opening their business on wheels and selling to customers just like that! Most fashion trucks have a fitting room and some are even equipped with air conditioning!
There are several reasons that fashion trucks can be a favourable alternative to a traditional clothing store:
- Cost of the business
The initial investment for a boutique on wheels is about $30,000 to $60,000 vs. at least $100,000 investment in a traditional retail shop.
- Freedom of choice
Potentially, in these type of trucks, you will be able to sell a variety of clothing, from representing the local designers’ fashion to your organic line of apparel. You can also participate in “pop up shops”, and have other artists, businesses join you.
- Flexible hours
You can choose your shop hours and maximize your working time during the busiest hours. In a traditional brick and mortar location, you must be in the store whether customers are coming in or not.
- Reaching Customers Where They Are
With participating in special events, you can find and connect with the right crowd of people who are interested in what you are selling. For example, if you sell upcycled clothing, it makes sense to be at an art show, or If you sell trendy clothing, a music festival might be a great spot for you.
Our very own Niki Hodgskiss and her partner Claire Bouvier of “The Loft Girls” started their successful fashion truck business two years ago. They have been involved in many special events and shows and earned the Young Entrepreneur Award for their Loft Girls business. They even expanded their business by hosting an Eco Fashion Runway Show in Kingston, Ontario.
Niki is one of our expert team members at Venture Food Trucks. She has experience and knowledge gained from working both in the food truck and fashion truck industry and can answer any questions you have about going mobile. She will be available at 1.855.405.2324 or via email at firstname.lastname@example.org.