Attracting Generation Y Customers

Posted by Firouzeh Tahbaz

Follow These 3 New Food Truck Trends

For any type of mobile business, a fashion truck or a food truck, having more customers is important. Attracting more customers especially from a younger demographic requires the understanding of their habits. Generation Y are accustomed to using technology, especially mobile. Today’s Millennials are poised to become the largest generation in Canada. Furthermore, according to Global News, they support small businesses. “Almost 70 percent of Canadian millennials, a generation that makes up 35 percent of the national workforce, are willing to pay more for goods and services if they’re sold by a small or local business, according to the survey by RBC.”

To attract more attention from Generation Y (millennial) customers, understanding these 3 characteristics can help your business:

Generation Y uses Snapchat and Instagram, online ordering platforms and mobile.

The younger generation has a strong connection to social media. They share and talk about their interest. One single share of a good experience to your product, either a good food or an interesting outfit, on one of these platforms, can bring you a crowd of customers or have people sharing your photo.

Utilizing an online ordering app, helps you to manage the orders more efficiently. Furthermore, it stops the line-ups and can bring you younger, tech-savvy customers.

Providing WIFI experience through building hotspot around your food truck is another way of attracting millennials.

Food quality and ethnic cuisine

With more health concerned information about the food on the internet, Generation Y are interested more and more about quality food and its ingredients; As well as experimenting with different ethnic foods.

Online review sites

Although sometimes managing and maintaining a review-site such as Google or Yelp can be difficult it is crucial to your business. Considering the younger people are accustomed to read reviews and make decisions based on what other people have said.

If you have questions or comments, we encourage you to contact our team at Venture Food Trucks by visiting our website or contacting via email: