Use of Chatbots in Food Truck Marketing

Posted by Firouzeh Tahbaz

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Like any other business, the food truck industry is competitive. Although it seems simple in nature, being a good chef alone is not enough. It is important to stand out from the crowd. Fortunately, knowing the new trends and implementing them in your food truck marketing make that possible.

In technology, things are constantly changing. According to Mobile Marketing Magazine, the rising trend of 2019 is the use of messaging apps. Emails are becoming a thing of the past and chatbots in food truck marketing gets importance.

Depending on whether you have a website or not, you can take advantage of these rising trends. One of the ways is using Facebook messenger marketing. Basically, you can use the Facebook Messenger App to send your food truck or any other mobile business specials and events to your followers directly.  This way the communication is on a more personal level. People feel like you are reaching out to them personally. You can also use the Facebook messenger as a bot within your website.

Another way of on-trend communication is the use of bots on your website. Artibot is a free app that can be implemented on your food truck website.  Through this app, you can take orders, schedule an event and accept payments. The bot interacts automatically with the website’s visitors.  These chatbots have templates that you can customize based on your needs. The templates are free and give you a starting point for the design of your bot. If you think this procedure can be difficult for you, there is always the option of hiring a temporary professional.

If you have further questions about these marketing tools or any other concerns about food trucks please feel free to contact Niki via email or call us at 1.855.405.2324