Nutella Branded Food Truck

Posted by fitahbaz
Nutella Marketing truck
A general view of atmosphere is seen at Nutella’s 50th Anniversary and Truck Tour launch on May 19, 2014 in New York City. (Brian Ach/AP Images for Nutella)

Nutella is kicking off a Canadian road trip with its branded food truck visiting four cities this summer.

Along with guest appearances from Italian-Canadian celebrity chef Stefano Faita, the Nutella Truck Tour will begin June 27 at the Toronto Zoo before visiting Quebec City, Edmonton and Saint-Jean-sur-Richelieu, QC later this summer.

NUTELLA – Nutella adds a little joy to the summer

Each stop on the truck tour will include complimentary all-day breakfast options (a Belgian waffle or a fresh fruit skewer with the spread). Along with interactive activities such as personalized Nutella jar labels, a claw machine game for prizes, a photo opportunity with a giant jar of the treat and limited-edition Nutella-themed prizes.

Faita has also created five new breakfast recipes that involve the chocolate hazelnut spread as part of the promotion. The recipes are hosted on a Nutella microsite ( They include a breakfast panini made with ricotta cheese, pear and Nutella; a croissant French toast topped with the spread, yogurt and raspberries; a buckwheat crepe filled with Nutella, banana, coconut and toasted macadamia nuts; a German pancake with apricot and the spread; as well as a breakfast apple cake topped with Nutella.