Selecting a great Food Truck Location Strategy
Hands down location is one of the most important factors when it comes to food trucks. Your local customer base’s interests must be identified and targeted before you choose your locations. Learn what entertainment is coming to your area and then strategically park your truck where and when it will get the most exposure.
Food trucks can park anywhere, but can they stay there?
Food trucks cannot be parked anywhere you want. Each municipality has its own guidelines. The food truck industry makes some accommodations in every city, as we have an in-depth guide of the best cities for food trucks. Through strategic placement, you should be able to obtain decent business as long as your local area’s guidelines and restrictions are observed.
Some of the best places to locate a food truck
The following are great locations for parking your food truck:
Within walking distance of a college campus
Attended a local event as a featured vendor
Food options are limited in commercial areas
In Close Proximity to Popular Parks
An outdoor food truck park
In close proximity to a medical campus
Markets for local produce
It is a good idea to take your food truck to different parts of town so that you can reach as many new customers as possible and also learn what demographics are interested in your products. You should be able to quickly identify your niche. If you know where your food will be well received, you can get involved in community events where your food will be well received.
Add Catering to Your Plan
Catering from food trucks is a popular choice for private events. In addition to generating a steady income, you can also reach a wide audience with your catering truck. People who are interested in providing a unique experience, cutting the cost of an expensive sit-down meal, and encouraging mingling are increasingly choosing food truck catering for their weddings. Food truck caterers have dozens of options available to them.
Food Truck Catering Possibilities
Your food truck can serve the following types of customers:Some of the possibilities you might consider for your catering business could include Weddings, Corporate Events, Retirement Parties, Conferences, Retreats, College Campus, Events, or Graduation Parties.
It’s like a jumpstart for your business to participate in the food truck catering sector. When you host events, guests who may have never heard of you get to taste your food, and they’ll remember you again as soon as soon as they see your merchandizing or logo.
What about Partnerships?
Grow your food truck’s audience by partnering with local businesses, organizations, and even other food trucks. Despite the fact that other food trucks are technically your competitors, all of you have unique aspects. Your success in the business can be influenced greatly by the support of other food truck owners.
Local businesses and organizations, on the other hand, are glad to partner with food trucks so that they can offer customers a variety of food and keep them at their business for hours on end without requiring them to run a commercial kitchen.
Consider partnering with one or more of the following types of businesses: Food Truck Rallies, Breweries, Outdoor Movie Theaters, Book Stores, Farmer’s Markets, Open Air Shopping Centers, Hospitals or Museums
Creating a fanbase with Merchandising
Your customers will more easily refer more people to your business once they see your logo on merchandise. Ensure the merchandise you choose is appropriate for your business. For example, you might sell cast iron trivets if you operate a BBQ truck. Alternatively, branded oven mitts might be appropriate if you own a cupcake truck.
Some Food Truck Merchandise Ideas could include hats, T-Shirts, Stickers, Travel Mugs, pens, Keychains, Lanyards or thermoses.
It may seem cliche, but these popular merchandise items are inexpensive, useful, and can be incorporated into daily lives. Before buying branded merchandise, make sure you weigh the benefits versus the costs.