Marketing Idea for a Food Mobile Truck Business

Posted by Firouzeh Tahbaz

Getting people to any restaurant, food truck, or hot dog cart requires effective marketing. Your effective marketing strategies should include a mix of online and offline marketing strategies.

Here are a few marketing ideas for food trucks sure to increase sales and stabilize cash flow.

Create a website for your food truck

Building a website for your mobile food truck business doesn’t have to be complicated or expensive. The tricky thing will be creating the content. Once you have developed compelling text and photographs, you can put a website together using a WordPress, Wix, or Squarespace template. You can make a website with a user-friendly website builder.

Many sites can be used to create a website, including Wix, Squarespace, and WordPress. You will need an online presence to promote your food truck and attract new customers.

Before the Web, a printed menu was one of the few ways a restaurant could get potential customers. Today, however, a food truck is more likely to make its first impression via its website. When people hear about, read about, or drive past your truck and become curious, they will likely pay a visit to your website before ever showing up at your service window. The following is our list of food truck website features that every mobile food business website should provide customers with the information they’re seeking.

What features should a food truck website have?

Mobile-device-friendliness:

Make sure your website can be found regardless of the type of device they are using to track down your truck. It’s important to make sure the millions of smartphone users can view your website easily without frustration.

Include a synopsis of your food truck theme and your personal story.

A basic introduction to you and your food truck is an absolute must. Even if you think the meaning implied by the name of your mobile food business is obvious, people will want to know more. Your story creates a sense of affinity and helps your customers feel a connection to your business. Are you a Chef? Are you cooking your grandmother’s favorite recipes? Are you serving food from your family’s native country? Tell your customers what makes you unique!

Is there something about how you source your ingredients that makes the dining experience special? Whatever your unique selling points are (locally sourced or seasonal ingredients, vegetarian options, etc.), use your website to create anticipation!

Show great photos of your menu items.

Nothing gets the appetite going like excellent food photographs. Check out our tips on taking great food photos using your smartphone!

Announce Your Locations

Food trucks don’t need to have permanent locations, and perhaps you migrate to follow events. As a moving target, your customers will need to know where you are, and when you’re going to be there.

You don’t need to provide directions from every part of town. Include an address or intersection, and link to a direction-giving site like Google Maps. As if you didn’t know this already, you need to have a photograph of your truck, so first-time visitors will recognize it easily from the street.

Post Your Hours

Basic stuff, here. If a diner is looking for the location your truck is parked on a particular day, they need to know what time you’ll actually be there. Make it a priority to stick to your schedule to avoid upsetting customers who attempt to track you down to find your truck isn’t there when your website told them you would be.

Menus

The food you serve from your truck is your business. If ever there were a clear and unique selling point, it would be a mouth-watering menu. Words and images will paint a picture here. Don’t just scan a paper menu into an annoying PDF file, either. Invest in having a digital menu designed to complement your physical one.

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