Food Truck Brand Image Elements Defining a food truck brand is as important as any other businesses. You can offer the best food but without an identity, you will only have a limited number of customers. Although having a logo is important, that is only part of branding your business. To create your brand, you […]
What is Experiential Marketing?
How Food Trucks can be Part of Your Experiential Marketing Campaign Engagement Marketing or experiential marketing is a type of promotion that engages customers in experiencing and evaluating a brand. This one to one engagement allows your audience to experience your brand first hand. Therefore driving a higher probability of purchase down the road when […]
Turn a FedEx Style Truck to a Food Truck
What are your options when you want to purchase a food truck? After you decide to go ahead with a food truck business, there are many different vehicle options to choose from. New or used, trailer, retro vehicle, or step van. If you decide to go with a step van style truck, chances are, you […]
